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Study and procedure of obtaining customers Marketing describes the procedure an organization undertakes to engage its target market, construct strong relationships to produce worth in order to capture value in return. It is among the main elements of business management and commerce. Online marketers can direct their product to other services (B2B marketing) or straight to customers (B2C marketing).

Referred to as market orientations, they figure out how marketers will approach the preparation stage of marketing. The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the item, the outcomes of marketing research study and marketing research, and the qualities of the product's target market.

The term marketing, what is commonly understood as drawing in consumers, integrates knowledge gotten by studying the management of exchange and is the service procedure of determining, anticipating and satisfying customers' requirements and wants. Definition Marketing is presently defined by the American Marketing Association (AMA) as "the activity, set of organizations, and procedures for producing, interacting, delivering, and exchanging offerings that have value for consumers, clients, partners, and society at large".

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The AMA evaluates this definition and its meaning for "market research" every three years. The interests of "society at large" were included into the meaning in 2008.  I Found This Interesting  of the meaning may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of company activities that direct the flow of products, and services from producers to consumers".

Current meanings of marketing location more emphasis on the customer relationship, as opposed to a pure exchange process. For circumstances, respected marketing author and teacher, Philip Kotler has actually progressed his meaning of marketing. In 1980, he defined marketing as "rewarding needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage consumers, build strong customer relationships, and create consumer value in order to capture value from customers in return".